#55 - Finding Nemo: transforming Finland’s maritime logistics with Sanna Vainionpää
When considering old, established industries such as maritime transport, we do not always think of Service Design as a powerful tool for major transformations. Yet, it is often the case that exactly there the most added value, impact and innovation can take place.
A good example of this is Nemo: The Finnish Maritime Single Window developed by Siili Solutions for Fintraffic Vessel Traffic Service (VTS), and winner of the Service Design Awards 2023 - best commercial project.
In this insightful conversation, lead designer Sanna Vainionpää, shares how Nemo came to be and how it - in the future - will enhance efficiency, reduce environmental impact, and optimise port operations.
Together, we discuss the value and application of various service design techniques - such as customer journeys, prototyping and interviews - in the challenging context of improving the Finnish maritime transport industry where over 100 ships arrive in various ports on a daily basis, each submitting at least 20 mandatory notifications to over 20 stakeholders.
In this open and honest conversation, Sanna shares a lot of evoking and personal memories of successfully completing this challenging assignment. Encouraging us - and possible you as well - to also work in the sector along the way.
Sources and links cited in the conversation:
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